When we think of fashion, we think of brands like Dior, Chanel, Louis Vuitton et al. All these brands are, you guessed it right- French. Paris has historically been known as the fashion hub. French designers have created the most well-known and the most desired brands whose products everyone dreams of having someday. The French are known for their creativity, innovation, and quality. The formidable reputation of the French clothing industry can be traced back to the 17th century. This reputation is not merely based on hearsay, and it keeps on strengthening.
What makes Paris a fashion capital?
Relation of Monarchy and Fashion
In 1643, king Louis XIV ascended the French throne. He had a taste for the finer pleasures in life and regularly invested in Lavish clothing and architecture items of clothing and architecture. He created as well as saw the potential of luxury goods for the national economy.
He commissioned a series of projects, bought various artistic industries within the royal court’s ambit, and helped save the textile industry. The French style became well known in the neighboring kingdoms, which led to revenue generation through the export of various fashion products. The French court began to be recognized as the authority when it came to matters of style. France became the center for high-quality textiles and fabrics.
The emergence of Paris Fashion Houses
In the 19th Century, yet another trend began in Paris. The trend of Haute Couture. This meant creating specific kinds of clothes for individual clients. Hitherto, fitting for clothes only happened for the royalty and the nobility. This trend led to several tailors and seamstresses migrating to France and set up their shops due to the high demand for fitted clothes. Several of these shops were in Paris, and with high revenue and demand, they became big fashion houses which led to the emergence of Paris as a fashion hub.
Women’s Clothing: its story
Chanel is one of the most famous fashion houses that first opened in Paris. Its founder Coco Chanel was a visionary who transformed the fashion industry. She played a massive role in displacing the corset- an uncomfortable, tight-fitting undergarment that led to women’s bodies conforming to an ideal stereotype. She popularized loose-fitting, stylish garments and designs, which became greatly popular during the 1920s. Her designs became signature designs and were replicated throughout the world. Her designs also acted as inspirations for other designers’ creative endeavors.
Thus, there are many reasons, primarily historical, why Paris is considered the world’s fashion capital. The Paris Fashion Week, which happens every year, almost dictates what the whole world will be dealing with in the upcoming fashion season. Some of the most remembered and the most stylish people, actresses, models, and designers were from Paris, notable names being Jeanne Moreau, Brigitte Bardot, Anne Parillaud, and Juliette Binoche. Paris also serves as the headquarters of the top fashion and luxury brands. All the top fashion schools too are located in Paris. These factors and more contribute to its reputation as the fashion capital of the world.